Bridging the value gap between content creators and digital media platforms: a case study of youtube
Platform, Downloading, Technical intermediary, Streaming, Contract law, Collective management
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Perhaps the biggest innovation riding on the wave of internet penetration is the rise of various digital platforms, digitizing almost all aspects of business and day to day activities. A category of such platforms are platforms like YouTube, Spotify etc., which have the commercialization of video and musical materials as the core of their business model. Like other platforms, these media platforms create economic value by lowering entry barriers to video and music publishing/distribution and generating revenue to content creators, amongst other values.